Turn Showroom Traffic Today Into Maximum Enterprise Value Tomorrow

Practical marketing, operational coaching, and exit strategy for independent brick-and-mortar retailers—backed by 40 years of hands-on retail lineage and proven business exits.

4 Decades
Retail Experience
Multi-Million
Showroom Volume
4,200%+
Value Growth Engineered
100%
Real-World Tested

Built on Four Decades on the Showroom Floor

Most business coaches and marketing agencies have never managed physical inventory, negotiated vendor co-op funds, or stood on a showroom floor selling high-ticket products to local foot traffic.

My retail lineage started with my family's shoe store established in the 1930s. Later, I founded and built a high-end retail rug and carpet showroom driving multi-million-dollar annual sales, along with co-founding a national B2B and e-commerce automotive brand.

The Power of Building Real Enterprise Value

In 1988, my dad sold his legacy retail shoe store for a fraction of its true value after a lifetime of hard work. Decades later, by focusing on margin optimization, modern lead-gen, and scalable systems, I engineered a 43x (4,200%+) increase in exit valuation on my own showroom business. I built Second Exit Advisors to ensure independent retail owners capture that same enterprise value.

Whether you need immediate help driving qualified store visits or want to prepare your business for a future exit, you get advice grounded in decades of real-world results.

Primary Office

Newport Beach, California

Serving independent retailers locally across Southern California and remotely nationwide.

Core Specialties

  • • Brick-and-Mortar Retail & Showrooms
  • • Vendor Co-Op Marketing Recovery
  • • Local SEO & Digital-to-Doorstep Conversion
  • • Owner-Independent Operational Coaching
  • • Sell-Side Asset & Transaction Preparation

Flexible Advisory & Pricing Options

Choose an entry point that fits your immediate needs—from flexible ongoing coaching to a comprehensive footprint audit.

Business Coaching
$300 / hour
Flexible, bi-weekly or as-needed strategy sessions to solve immediate operational, marketing, or management hurdles.
  • Bi-weekly 60-minute strategy calls
  • Marketing & margin review
  • Sales-floor SOP development
  • No long-term contract lock-in
  • Pay as you go as needed
Schedule Coaching
Exit & Transaction Prep
Custom Project Fee
Comprehensive sell-side preparation to clean up P&Ls, organize SOPs, and maximize your eventual business sale price.
  • Normalization of Financials & P&L
  • Confidential Information Memorandum (CIM)
  • Owner Dependency Reduction
  • Buyer Handover & Transition Strategy
  • Success-aligned project structure
Inquire About Exit Advisory

Start the Conversation

Ready to grow foot traffic or start preparing your business for a lucrative exit?